Don Heath is an Assistant Professor of Information Systems at the University of Wisconsin-Oshkosh. He completed his PhD in Information Systems at the University of North Carolina at Greensboro. His research has appeared in journals such as MIS Quarterly Executive, the Journal of Information Technology Education: Research and the Journal of Information, Communications and Ethics in Society. He has presented his work at premier national and international conferences on information systems and serves as a referee for a number of journals. Don is president of the Association for Information Systems Special Interest Group on Ontology Driven Intelligent Systems (SIGODIS). His current research concerns organizational strategies to motivate directed action on social media and the value of mobile technology as a vocational tool for differently-abled workers. He serves as a consultant to industry in a variety of settings.